Staring ambitiously with our first drop back in November of 2023, we wanted to show that we are not just "another" brand and that we actually have a vision about what we are going to do.
Managing a brand isn’t easy at all, especially in the beginning. We had to spend most of our time and effort on finding the perfect clothing producer and printing place. The problem is not how many there are, but how many there are that are brand-beginner friendly. At some places with bad reputation we had some ridiculous offers for both prototypes and mass producing. Eventually we found the people for us and immediately began work on the clothes.
The design was special not only because it represents life, rebirth and seeing the good in the evil. It was special because when we first started back in January 2021 this was one of the first designs we made. It stood out from the rest and we immediately knew it was something worth releasing to the public
We managed to sell out in just under 4 hours.
Or did we?
We have dreamt about creating DIVRSTY since January 1st, when the idea was born. We have always wanted to create something different and our focus was on individuality and how we can offer it to the people, instead of mass producing and overcharging.
Our first drop might have sold out for under 4 hours, but it took 3 years of work and decisions that led us to where we are.
Never give up.
No matter how much time it takes for you to make it to where you want to be, keep in mind - it takes time for a caterpillar to become a butterfly.
Created to Stand Out